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Across from the Delta Hotel on Erb St. in Waterloo, Ontario

High Fashion Frames and Glasses

... Look Great, and See Better

Proudly serving Waterloo, and all surrounding areas, including nearby Kitchener.

We have many of the new labels such as Maui Jim, Ray-Ban, Roots, BCBG, and Hugo Boss.

We also have some great high fashion lines that you may not have heard of like Kliik, Humphrey's, Modo, Eco and Fysh!

Our new line of sunglasses from Hawaii called Maui Jim is the hottest thing in the office right now. Come in and use the patented Maui Jim sunglasses to look at our parrot display. It makes his colours pop!

Our staff are very proud of our selection of frames. We have the frames to suit your every mood and activity, whether that is fun and funky, stylish and professional or just quiet and flattering. You'll get lots of expert advice from our staff, but feel free to bring your own "fashion consultant" with you. Just make sure you have fun choosing your new look.

Check Out Our Top Selling Frames…

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We carry Zeiss Eyeglass Lenses

Learn more about ZEISS Eyeglass Lenses


Eye Recommend, designer frames, waterloo, ON

Eye doctor, man wearing designer frames in Waterloo, ON

We have an extensive selection of eyewear including the latest styles in designer sunglasses and prescription eyeglasses.

Optometrist, boy wearing eyeglasses

Help your child choose eyewear that suits their lifestyle. The right frame and lens will help them in school, work and at play.

Optometrist, pair of eyeglasses on orange surface

Today’s eyeglass lens treatments make a real difference in what you see, and what you don’t see.

Eye doctor, man wearing computer eyeglasses

Dr. Patti Ellison has compiled some important information to help you and your loved ones avoid overexposure to UV radiation.

Eye doctor, woman wearing Modo sunglasses in Waterloo, ON

We'd like to help you narrow your search with a few designer brands we are particularly fond of. We can take photos of you as well, to help you.

Optometrist, woman holding a laptop

Visit our online tool and we'll guide you through a series of questions about your lifestyle and your specific eyewear needs.

Eye doctor, man wearing prescription eyeglasses in Waterloo, ON

Get tips on caring for your lenses and frames and learn about the benefits of bifocals and high index lenses.

Optometrist, woman wearing reading eyeglasses

Eyeglasses are more popular today than ever, despite the availability of contact lenses and vision correction surgery.

Eye doctor, man fishing wearing specialty eyewear In Waterloo, ON

Sports glasses, Protective eyewear, SCUBA diving... we can help you with glasses for your specific needs.

Eye doctor, woman wearing sunglasses in Waterloo, ON

Sunglasses can add an element of comfort and enhanced performance to your activities while helping you look great.

Optometrist, man wearing Transitions lenses eyeglasses

Transitions Optical, Inc. has developed the world's most advanced photochromic lens technology.

Pierce Family Vision is now open for routine examinations, frame selections and adjustments by appointment. We have taken great care to keep our patients and staff safe in these extraordinary times. Please give us a call at 519-886-4170 for more information. For those wanting advice but not ready to visit the office yet, we are offering online tele-optometry consultations. Stay safe and we hope to see you soon!